An Era of Unmatched Opportunity

Without question, we are witnessing one of the most profound changes in the political, environmental, business and social climate of my lifetime. Over the last several weeks I've attended several conferences and meetings in Sonoma County (Everybody Profits IV and the Sustainable Enterprise Conference to name two) and I am heartened at the emerging awareness about sustainability that is becoming evident across all age groups, socio-economic groups, and within the business community. Whatever the motivation, be it saving money, making a living or altruism, going green is starting to work its way into all sectors of the community. As I have mentioned before, Author Paul Hawken feels this transition era is one of unmatched opportunity since so much about our business culture and personal lifestyles needs to be redesigned, retooled and changed through innovation. I completely agree.